The Electronic Business attraction and loyalty analyst participates in the definition of business objectives in interactive marketing and in the formulation of an interactive marketing strategy aiming at the achievement of defined objectives, makes it evolve and documents the changes.
Participates in the definition of interactive marketing business objectives and common success indicators at the start of each period (annual or quarterly) and participates in the formulation of an interactive marketing strategy aimed at achieving the objectives according to the indicators set
Define and supervise the application of the company's SEO / SEM strategy
Designs and optimizes acquisition and retention campaigns, oversees internal and external email shipments and analyzes data provided by suppliers, the web analytics system and monitors these areas of expertise.
Manage relationships with external suppliers in acquisition and loyalty and ensure that their actions are consistent with the achievement of business objectives
Validate data and reports provided by suppliers in attraction and loyalty and analyze the results of campaigns, data obtained, achievement of objectives and indicators to formulate action plans