Who are we ?

The Center of Development in Insurance and Financial Services (Centre de développement en assurances et services financiers) (CDASF) is a not-for-profit organization created jointly in Fall of 2007 by eleven personal and damage insurance companies that have their headquarters in the Québec-Chaudière-Appalaches region. Hence the name “Puissance Onze” (Power Eleven) ! This initiative aims to favor its members’ growth.

See members of the group

Our Mission

  • Promote the multiple stimulating career prospects offered to young people in the insurance industry of insurance.
  • Find new ways of encouraging the mastering of the English language for current and future employees.
  • Present the multiple aspects of the industry and its exceptional possibilities to the public.

Our Team

Board of directors

  • Jean-François Chalifoux, CEO
    SSQ Assurance (Québec City)
  • Denis Dubois, 1st vice-president, damage insurance Mouvement Desjardins
    Desjardins General insurance group (Lévis)
  • Denis Ricard, chairman and chief executive officer
    Industrielle Alliance, Insurance and Financial Services (Québec City)
  • Valérie Lavoie, President and Chief Operating Officer,
    Desjardins General Insurance Group
  • François Blais, President and chief operating officer,
    iA Auto and Home insurance
  • Geneviève Fortier, head of operations
    Promutuel Group
  • Christian Fournier, chairman and chief operating officer
    La Capitale general insurance (Québec City)
  • Martin Delage, executive vice-president individual insurance and distribution
    La Capitale 


  • Jean-François Chalifoux,
  • Denis Dubois,
  • Martin Delage,
  • Denis Ricard,
  • Michel Verreault
    Chief executive