The advisor in business strategies makes analyses allowing to know, understand and predict the clients in terms of the evolution of their needs and expectations, regarding the way of satisfying them on the level of product offers, client experience and the use of new technologies. He understands with his analyses new innovative positioning opportunities for the company for which he works.
Interpret the watch of competitors, in particular their positioning and their strategies in the different markets, networks and product lines and put everything into perspective in relation to the positioning of the Company.
Perform analyzes to know, understand and predict the customer in terms of changing needs and expectations as to how to meet them in terms of product offer, customer experience and use of new technologies. Identify innovative and promising positioning opportunities for the Company from its analyzes.
Participate in or supervise various committees formed within the framework of projects and formulate recommendations for guiding growth strategies allowing the company to differentiate favorably and thus achieve its growth and profitability objectives in its different networks, markets and lines of products.